For years independently owned and operated theaters have become a rare thing. Growing up there were plenty of neighborhood-based theaters that ran a variety of Hollywood, independent or really any films that would fill the seats. I have happy memories of Sergio Leone shoot-fests, foreign films etc. at the Capital on Rideau, the original Bytowne, the Mayfair etc. So most of those theaters are still here and doing a great job in delivering films where spandex is not the prevailing fashion sense.
What’s changed is just how important this role has become in our current situation where while. We have plenty ways to deliver content across a variety of platforms and modalities, the actual ‘movie going’ experience has become less available as major chains focus on algorithm-based content that reduce choice and availability. To which I don’t fault them for doing so, its a business after all and the fact that any chains thrive at all in the Netflix universe is magic to me anyways.
Independents give you the choices you wont find in chains but also give you the experience of a theater which, for me, is a big part of the deal. Independents provide the opportunity for a new artist to see their work on the big screen, for festivals to reach out to their audiences as well as specialized programming to meet other needs. By extending choice independently owned theaters extend the experience of movie goers and for that they should be treasured.
Click here for more info on the films screening this year.