Neil and Charlotte have shared an exciting life together. More importantly, they’ve shared a very carefully curated version of that life on social media. Now it’s up to two attorneys to navigate the process of fairly dividing that public facing life into two lives that leave them feeling just as interesting, enviable and shareable apart as they were together.
Matt Pittroff, director
Matt Pittroff has been helming very short form stories for nearly two decades. Pittroff’s innate positivity and flexibility turn challenges into exhilarating comedic adventures – deftly balancing the absurd with reality – to create an undeniably accessible brand of humor. His prowess for comedic timing has led to successful commercial campaigns for Hilton Honors, Bank of America, Firehouse Subs, McDonald’s, and National Car Rental featuring celebrity talent the likes of Patrick Warburton and Judy Greer. His work has been showcased in Creativity, AdWeek, SHOOT, and at Cannes.
Matt Pittroff and writer Jeff Collins answered a few questions.
What inspired your film?
MATT: The burning desire for creative freedom and a monitor all to myself (which coincidentally did not happen), and a plot that was just outlandish enough to be real. Jeff’s script really inspired me to want to make the film.
JEFF: Like Matt, I was looking for a creative project for myself, something that didn’t need to run the gauntlet of approvals in the ad world. The concept itself came from my fascination with the curated social media life. It really is a currency for some and the idea of treating it as an actual asset was humorous to me.
What was your biggest challenge in making your film?
M: Coverage was really the biggest challenge. Making sure that we had ample coverage of our fabulous actors for our equally fabulous editor. It was a lot of words for one day of shooting, and trying to maintain visual interest for 12 minutes in one location is no small order.
J: The “making” part was pretty easy for me. I just tried to stay out of everyone’s way most of the time. I had complete faith in Matt, so once things shifted to his hands, I just enjoyed the ride.
What was the best part of the experience for you?
M: Watching the actors work. I was in awe of the actors throughout the entire shoot. Their preparedness was humbling, their stamina unwavering and damn they were funny.
J: I would echo that. In fact, seeing everyone who brought their time and their talents to this project throughout the whole process was pretty awe-inspiring. Also, we shot on my birthday and there was a surprise cake.
What advice would you give aspiring filmmakers?
M: Be over-prepared so you can enjoy yourself on set. IMHO that’s essential when shooting comedy. It’s imperative you keep the vibe light and have plenty of room to breathe.
J: Surround yourself with talented people. And for the writers, let those people build on what you’ve started. They make you look better and inevitably want to work harder.
What’s next for you?
M: More ads for sure and another short in the short term, and a feature screenplay that is just dying to be completed, JEFF!!!
J: Was that my phone???